Marketing the Brand of ‘YOU’

Your personal brand is your Unique Selling Point.

It’s what sets you apart from your competition and makes significant colleagues and clients trust you. Or not!

A strong brand will maximise your impact and significantly enhance your career prospects. Your personal brand is based largely on the perceptions of others, so learning the skills of positioning, refining and communicating your brand are key. 

Join Tessa O’Connell from Brand-Ege Ltd and ERF Skillnet for this FREE, online training course on Tuesday 17th September.

Part 1 – Your Personal Brand 

We will cover:

• – Why Personal Branding Matters – How it can enhance your career

• – Examples of Great Personal Brands

• – Identifying and understanding your most important Target Markets (colleagues, industry leaders etc)

• – The Step by Step guide to Developing Your Own Personal Brand

  • **including a comprehensive workbook and practical ‘real time exercises’ to refine your brand

Part 2 – Marketing ‘Brand You’

We will cover:

• – Understanding your stakeholder needs and interests

• – Influencing and engaging more effectively

• – Marketing ‘Brand You’ – Tips to Maximise your Impact & Credibility & Communicate Your Personal Brand

• – Face-to-face vs Virtual engagement – key approaches

• – What great influencers do

• – Utilising Robert Cialdini’s 6 Tools of Persuasion to optimise your influence.

DATE:                Tues 17th September 

TIME:                 10am – 1pm

FORMAT:          Online – Zoom 

COST:               FREE!

**This session will be delivered by Tessa O’Connell – she is the Managing Director of Brand-Edge, a company that works closely with clients to identify and establish the most effective business, branding, sales and marketing strategies. She leverages her extensive experience as a Business Coach,  Facilitator and Trainer to help teams gain insights and secure buy-in for significant business growth.

An accredited Senior Practitioner in Coaching and Mentoring with the European Mentoring & Coaching Council (EMCC), her expertise includes Business Strategy, Branding, Facilitation, Marketing, Sales Planning and Business Coaching.  Additionally, she has completed the Common Purpose Meridian Programme on Leadership for senior business leaders and has served as a Board Member for the Marketing Institute of Ireland.

Beyond her professional pursuits, she has conquered Kilimanjaro and completed the Annapurna Circuit in the Himalayas. 

 ** This course is subsidised by ERF Skillnet