EMAIL MARKETING ACCELERATOR PROGRAMME
EMAIL MARKETING ACCELERATOR PROGRAMME
Strategies for Ambitious Businesses who want to Stand Out
📧 Join marketing consultant and email expert Tamara Howard for this Email Marketing Accelerator Programme . Run over 3 sessions and facilitated by ERF Skillnet, Tamara will do a step-by-step guide to ensure your email marketing campaigns are strategic, customer focused and stand out for all the right reasons. And hit the mark, every time!
COURSE CONTENT:
📧 DAY 1 – Oct 24th: Module 1
– Creating Compelling Email Content
– Creating Customer Personas
– Building an Email List
– Elements Of Great Email Design
– Q&A + at-home experimentation info
📧 DAY 2 – Oct 26th: Module 2
– Review of Module 1 & Q&A
– Customer Segmentation
– Email Campaign Planning
– Analytics & Measuring Success
– Selecting the Best Email Provider
– Q&A + at-home experimentation info
📧 DAY 3 – Nov 2nd Module 3
– Compliance & basics of GDPR
– Advanced Email Marketing Strategies
* Event-based triggers
* Email Automation
– Email Deliverability
– Technical set-up: SPF, DKIM and DMARC records